Research by Professor Peter Hajek at the UK Centre for Tobacco Control Studies (UKCTCS) was a key part of a US consultation on Nicotine Replacement Therapy. Professor Marcus Munafo' s findings were used in support for tobacco packaging legislation in Australia.

Smoking is estimated to cause more than a quarter of cancer deaths in the UK, making it vital to prevent uptake and support quitting. Research by Professor Peter Hajek at the UK Centre for Tobacco Control Studies (UKCTCS) was a key part of a US consultation on the allowed duration of Nicotine Replacement Therapy (NRT). His studies show that long-term support from NRT can be helpful to quit smoking, and that people were unlikely to become addicted to NRT instead. NRT will also be considered as part of UK consultations on tobacco use and harm.

Professor Marcus Munafo, also of UKCTCS, examined the effect of tobacco packaging, resulting in a consultation on plain packaging as part of the Department of Health's Tobacco Control Strategy. His findings were also used in support for packaging legislation in Australia. Using eye-tracking technology, the research found that plain packaging increases visual attention towards health warnings for non-smokers and light (weekly) smokers - but not for daily smokers. Plain packaging may therefore be particularly effective in discouraging uptake of smoking.