Publications are likely to be a key part of your impact plan. Done well, they can help disseminate key findings to target audiences and promote both the ESRC brand and your own brand. Done badly, they will promote a poor image of your research and will cost you valuable time and money.
Before you produce any publication, you should define its purpose. Producing published material is expensive and time-consuming and it is important to be sure that it is the right channel for reaching your audience.
Some key questions to ask are:
- Will producing this publication further our objectives?
- Is it the best format for our target audience?
- Is there another way we can do this?
All publications should be clearly branded and carry contact details (including a website URL) for your project. Think in advance about how all your materials will sit together as a coherent 'family' of publicity for your project.