If you are funded (or part-funded) by ESRC, this guidance aims to help you make your Twitter research profile more identifiable.
We want you to be able to acknowledge your link with ESRC, whilst keeping the official ESRC Twitter account (@ESRC) uniquely identifiable.
Profile name and handle (username)
If you are ESRC-funded, for example a DTC, research project or seminar series, you can use 'ESRC' in your username or handle (@), as long as this does not imply that it is an official ESRC account.
When you create your handle and account name, make sure it reflects the nature of your project as closely as possible, so that it can also be understood out of context.
For example, would a person looking at your handle be able to guess who you are without reading your profile description? This will not always be possible, but try to make your username as descriptive as possible.
There is a character limit on handles and display names, so you will also need to bear this in mind.
The ESRC-funded Behaviour Change seminar series originally used the handle ‘@TheESRCSeminars’, which strongly implied that this was the only account for ESRC seminars, and could have been confused with an official ESRC account. It was later changed to ‘@BChangeSeminars’ to reflect the name of the specific seminar series.
Profile description (bio)
If you are affiliated to ESRC in any way it’s fine to say so in your profile description.
Bloomsbury DTC (Twitter website) is a good example:
'We are a consortium of four University of London colleges in an ESRC-funded Doctoral Training Centre (DTC): Institute of Education, Birkbeck, SOAS and LSHTM.'
The bio very clearly states that they are ESRC-funded, and also explains who they are. The logo is clearly identifiable and causes no confusion with the ESRC brand.
Please do not use the ESRC website URL (www.esrc.ac.uk) in your profile description, as this could make it look like you are an official ESRC account.
An exception to this would be if the only online presence for your project is on the ESRC website. If this is the case, use the URL for the specific page or section, rather than the ESRC homepage URL.
For example, @ESRCDFIDpoverty uses www.esrc.ac.uk/dfid-poverty, as this is the official web presence for this joint funded programme.
Profile image (avatar) and background / wallpaper
Please don’t use the ESRC logo as a background, avatar or wallpaper image for your profile.
The ESRC logo must not be used as a stand-alone icon, but can be used to sit alongside another logo (for example your university).
Please also ensure that if you use the ESRC logo, you always conform with our identity guidelines (PDF, 1.2Mb). If the logo is used in conjunction with another it should have enough padding around it. Never stretch, squash or otherwise alter the ESRC logo.
The University of Nottingham DTC Twitter account uses the university logo alongside the ESRC one (with enough white space and without distorting the image), which works well.