Videos can be a useful and innovative way of getting your message across, but they must be appropriate for the target audience.

They can be a relatively expensive way of reaching an audience. However, easy-to-use apps such as Vimeo and Instagram now make videos easier than ever to produce. If you do decide to produce a video you avoid producing the typical 'dull corporate video'.

Sharing videos on YouTube and Vimeo

Among the most popular video-sharing sites are YouTube and Vimeo. You can also embed YouTube and Vimeo videos on your own website.

Many users will find videos through searching using specific keywords. You need to make sure that your videos have clear and meaningful titles and descriptions as these will affect how a video performs in the search facility on YouTube and Vimeo as well as in search engines like Google.

Some specific things to do include:

  • Video titles are the most important thing to get right. Use descriptive titles that summarise what the video is about and include good keyword phrases that will help the video perform well in search. Titles can be refined for older videos if they aren’t getting many views.
  • Use clear and meaningful descriptions that clearly describe what the video is about and that include keywords. Again, these can be refined for older videos.
  • Include relevant tags for all videos. Tags should be included in the following format (using spaces and commas): "social science, ESRC, impact, research, research impacts"  

    Tip: One way to help find good tags is to find popular related videos and look at what tags they use. You could use some of the same tags for your video as it will help the video get listed under the ‘related videos’ section of popular videos.
     
  • Before uploading the video ensure that the video file name includes main keywords and phrases. This helps optimise the videos for search engines.

Examples

Promoting videos

  • After uploading a video, use the 'share' buttons to share the video on Twitter or any other social media
  • Post video responses to other people's videos. Look for related videos (particularly ones that are popular) and add your response. This could increase traffic to your videos.
  • Include a relevant URL at the end of your video back to your website to increase traffic.

Sharing video on Vine

Using the Vine app allows you to create six-second, looping videos and then upload them to share with others. Vine has tens of millions of users.