Professor Gina Neff is Professor of Technology & Society at the Oxford Internet Institute and the Department of Sociology at the University of Oxford.

She studies the future of work in data-rich environments. Professor Neff leads a new multinational comparative research project on the effects of the adoption of artificial intelligence (AI) across multiple industries. She is the author of 'Venture Labor' (MIT Press, 2012), which won the 2013 American Sociological Association Communication and Information Technologies Best Book Award, and with Dawn Nafus 'Self-Tracking' (MIT Press, 2016).

Her writing for the general public has appeared in 'Wired', 'Slate' and 'The Atlantic', among other outlets. She holds a PhD in sociology from Columbia University, where she remains a faculty affiliate at the Center on Organizational Innovation, and she serves as a strategic advisor on the social impact of AI for the Women’s Forum.