Professor Helen Ball provided important input to the Baby Sleep Information Source (BASIS) project and contributed to the re-evaluation of guidance to parents, clinical and public health policy.
Professor Ball has addressed how the care behaviour and environment associated with infant sleep is understood by parents, health professionals, policymakers and those who advise these groups.
Parents' experiences of infant sleep, such as night-time breastfeeding and sleep disruption, did not match up with their expectations and infant health recommendations.
Professor Ball has collaborated with research user organisations, including UNICEF's UK Baby Friendly Initiative, for the Baby Sleep Information Source (BASIS) project. ISIS translates academic research on normal infant sleep into an authoritative online resource to support ongoing education and engagement. She contributed to the re-evaluation of guidance to parents, clinical and public health policy, and engaged in discussion about infant sleep at every level from schools to government departments.
"We value Professor Ball's input to the development of our policies and guidance. The Baby Friendly Initiative has worked with her over many years to disseminate the results of her infant sleep research." (Sue Ashmore, Programme Director, UNICEF UK Baby Friendly Initiative)