Ten questions to ask yourself...
- What is it I want to tell?
Think about what you want to write before you start, plan the order of your article and write it in the clearest way possible
- Who am I writing for?
Have your audience in mind. Your readers will want to know how your research affects them, or the world around them
- How do I hook them in?
A strong title and opening sentence or paragraph should grab their attention
- What's the point?
A clear and well-defined angle is essential. Decide on your main point early on and centre the whole piece on it
- Have I employed my inner cynic?
It’s great to be enthusiastic about research, but be mindful of the claims you’re making
- Have I steered clear of jargon and clichés?
These could lose you readers. If you have to use some terms which could be considered jargon you'll need to explain them - but remember to avoid footnotes and citations
- Is the story engaging?
Make it a memorable read - style matters as much as content. Inject some personality in your writing. Think about adding some sparkle - maybe by inserting a quote or opinion from an expert
- How do I finish it off?
The end of your article is key – it should finish telling the story of your research and leave readers feeling satisfied or wanting more. All great articles close with style
- Can it be better?
Challenge the worth of every word and sentence. If it doesn’t add anything, delete it
- Is it all correct?
Proofread your article for any errors (factual, grammatical or spelling)